Madison Marketing Privacy and Cookie Notice

1. Which data does Madison Marketing collect about you and how do we use it?

1.1 Visitors of our website and signups

When you are browsing our website, we collect and process:

• Your IP address;
• Cookies, see further section 8 below;
• How you interact with the website, e.g. browsing and click behavior; and
• If you wish to book a demo at our website, you will also need to provide us with your email address.

The data is processed for the purposes of:

• Delivering the services requested by you;
• Monitoring and improving our services, e.g. in order to optimize the website, improve the user-friendliness, and reduce bugs;
• To communicate with you, including for marketing purposes; and
• For the purposes described for our use of cookies, see section 8.

When you are authenticating credentials to a data source on behalf of a Madison Marketing customer using the web interface developed by us, we collect and process:

• Personal data, such as name and email address, contained in the credentials that you share.

The data is processed for the purpose of:

• Enabling external authentication of data source credentials allowing Madison Marketing users to access the contents of the authenticated accounts.

1.2 Users of our services (trial and customers)

When you are using our services, through our website or our app, we collect and process:

• Information that you provide to us, such as your name and email address;
• Information on how you are using our services; how you are interacting with our website or app e.g. browsing and click behavior;
• Recordings made of communication between you and our personnel;
• Information about you, your role, and interest in and views and on Madison Marketing to improve your experience interacting with us; and
• Information collected via third parties, e.g. we may utilize YouTube API Services to receive information from your YouTube account (which may include personal data) and Google API to collect information from your Google account, please refer to Google's Privacy Policy for further information. You can revoke our access to your data via the Google Security Settings. Please note that when connecting your YouTube account to Madison Marketing you agree to be bound by YouTube's Terms of Service.

The data is processed for the purposes of:

• Delivering the services requested by you (the data collected from Google API is used to show which account and subscription you are part of and, in some cases, if you update settings);
• Monitoring and improving our services, e.g. in order to optimize the website, improve the user-friendliness, and reduce bugs;
• To communicate with you, including for marketing purposes;
• Manage our business relationship; and
• For the purposes described for our use of cookies, see section 8.

When your user account is deleted from a subscription, we process your name and email address and collect your new contact information by use of third-party service providers. The data is processed for the purpose of communicating with you, including for marketing purposes.

1.3 When we communicate

When you communicate with us, we process:

• Information that you provide to us, such as your name, telephone no. and email address, contents of such communication; and
• Recordings made of communication between you and our personnel

When we initiate communication with you, we process:

• Name and contact details;
• Information collected via third-parties, e.g. we collect information shared on your public LinkedIn account that indicate if you are interested in our services.

We process the data for the purposes of:

• Fulfilling a request from you or respond to your inquiries;
• Contacting you if we believe that you may be interested in our services; and
• Analyzing and improving our customer service.

1.4 User story

When you consent to share your user story, we process:

• Information that you agree to provide to us as your name, image and user story.

We process the data for the purposes of:

• To market Madison Marketing and our services in print, online and video-based marketing materials and Madison Marketing publications, including Madison Marketing's website and external marketing communications and campaigns.

1.5 Artificial Intelligence (AI)

At Madison Marketing, we use AI technologies for the purposes of improving the performance, reliability, and user experience of our services. This includes using AI models for tasks such as enhancing product features, automating internal processes, and supporting customer interactions.

For those purposes we collect and process:

• Names and contact details;
• Email addresses and contents of emails and other communications;
• Call and meeting transcripts;
• Website/app behavioral data (e.g. page views, session actions);
• Other business related data.

We only process personal data with AI when necessary, and always in line with applicable data protection laws, including the GDPR. Our use of AI is subject to strict technical and organizational safeguards, and we do not use AI for profiling or automated decision-making that produces legal or similarly significant effects, nor do we use your data to train any third-party models.

1.6 General

Personal data that we request from you and which we indicate is required to provide for the relevant activity is needed for us to provide the relevant service, e.g. for statutory, contractual, administrative, or technical reasons.

Madison Marketing does not expect there to be any processing of sensitive personal data, nor do we apply any automated decision-making throughout the above-mentioned processing activities.

2. Data received by Madison Marketing from third parties and how we use it

Contact details from our collaboration partners

Madison Marketing collaborates with other companies in marketing and offering its services, and may receive information from such parties about you, we process:

• Information that the collaboration partner has provided to us, such as your name, telephone number, email address and information from public social media accounts, e.g. we collect information shared on your public LinkedIn account that indicates if you are interested in our services.

We process the data for the purposes of:

• Analyzing whether the company you are affiliated with is a potential customer to Madison Marketing; and
• To communicate with you for marketing purposes.

3. Legal basis for our processing

3.1 Madison Marketing processes your personal data for the main purposes of

3.2 If processing of data requires prior consent, such consent will be collected before we carry out the processing in question.

4. For how long is personal data processed?

Your personal data is kept by Madison Marketing only for such time periods as necessary:

Madison Marketing has retention routines in place to ensure that personal data is deleted as required.

5. How we Share Personal Data

5.1 Madison Marketing may share your data within our organization as necessary to provide our services.

5.2 We may also use certain third parties for the provision of services to Madison Marketing, such as our IT-suppliers. In such cases, your data may be shared with these third parties acting as service providers or data processors of Madison Marketing's, and which process the data as required for the provision of the services to Madison Marketing. We may also share your data with our collaboration partners. Madison Marketing is, as a data controller, always responsible for the correct processing of your personal data.

5.3 Madison Marketing may if required by law or a decision of a competent authority share your personal data, this is in such cases done by Madison Marketing to fulfill legal obligations.

5.4 Your personal data may be transferred to or stored in countries outside of the EU/EEA, provided that an adequate level of data protection is ensured or that Madison Marketing and its data processors have implemented appropriate safeguards, such as standard contractual clauses, more information on such safeguards are available here.

6. Data security

6.1 We aim to ensure that you at all times remain confident in trusting Madison Marketing with your personal data, and Madison Marketing has implemented such security measures necessary to protect your personal data from unauthorized access, modification and deletion.

6.2 With regard to your use of your Madison Marketing account, please ensure that you choose a unique and strong password, limit access to your computer and browser, and log out after having signed into your Madison Marketing account.

7. Third Parties

Our services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this privacy notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies/notices before providing any information to them.

8. Cookies and similar technologies

8.1 This section 8 applies to cookies and similar technologies where information is stored/placed on or gathered/accessed from a user's equipment (such as local storage, tracking pixels and session storage etc.) and when referring to "cookies" we also mean such similar technologies. For information on our use of the information collected, see section 1 above. With regard to the cookies as such, please see below.

8.2 A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. A cookie enables recognition of your computer and the collection of information on what websites and functions you have visited. It also helps maintain your settings when you are navigating a website or return to the same website at a later point.

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them). We use cookies and similar technologies from the following providers types of cookies for the purposes explained in this chart:

8.3 Consent to the use of cookies

When you visit a website or app, you have the right to receive certain information such as how cookies are used.

Furthermore, we need you to consent to those of our cookies that are not necessary for the operation of the website or app. If you do not consent to the use of those cookies, it may affect your user experience and you may not get full access to all features and functions on our website.

In case you have given your consent to the use of cookies, you can easily withdraw your consent and choose to block and/or delete the cookies. For more information on how to block/erase cookies, please see section 8.6.

8.4 Processing of personal data

Some of our cookies collect personal data. In case you have signed up for a trial, we will be able to use the information for the purpose of creating a more personalized online experience for you, e.g. to provide marketing material that is relevant for you.

In case you are only browsing our website, the data collected by the cookies will only be used for statistical purposes and to improve our website and we will not be able to identify you through that data.

For more information about how we use your personal data, please see section 1 above.

8.5 Cookies placed by third parties

The website may contain content and sharing tools embedded from various social networks, such as Facebook. These suppliers may use and place cookies on your device. We do not have access to, and cannot control, these cookies or the personal data and information that they may collect.

You therefore need to check the websites of these suppliers to get further information on how they manage cookies and what information their cookies collect.

8.6 Manage your cookies and other preferences

Most web browsers allow you to manage your preferences. You can set your browser to refuse cookies or delete certain cookies. To make changes to your cookie preferences, please click here. If you have any questions or comments about our use of cookies, please contact us at the address specified in section 12 below.

Please note that if you block our use of cookies, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

9. Children's Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our service is directed to children. If you learn that a child has provided us with personal information in violation of this privacy notice, then you may alert us at privacy@mdsn.io.

10. Your rights and contact details

10.1 According to applicable data protection laws, you are entitled to certain rights. You have the right to request access to and rectification or erasure of your personal data or restriction of processing concerning you and to object to processing as well as to data portability. For more information on your rights, please see here.

You are entitled to request this free of charge. In case of requests that are manifestly unfounded or excessive (e.g. excessively repetitive), Madison Marketing is entitled to charge an administrative fee – in such cases you will be notified thereof beforehand.

10.2 Madison Marketing will normally answer your request within one (1) month from receipt of your request. Requests are made via privacy@mdsn.io.

10.3 You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt-out of receiving promotional emails from us, you will continue to receive administrative messages from us if and where required to perform our obligations under a contract or to answer a request from you.

11. Changes to this privacy notice

We will post any adjustments to the privacy notice on this page, and the revised version will be effective when it is posted.

12. MADISON MARKETING CONTACT DETAILS

Wherever you are in the world, do not hesitate to contact Madison Marketing if you have any questions on the data processing or a complaint. Please contact:

While we hope to be able to assist you with any question or complaint, you also have the right to contact the data protection authority in the country you are based to submit any complaint.

Updated 2025-12-10